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Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world's most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. His work is used as required reading at major universities such as MIT and Johns Hopkins. In this 17... Topic: whitepaper white paper b2b marketing interview stelzner enquiro
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Bridge to Baghdad I was filmed on March 1, two weeks before the start of what became "Operation Iraqi Freedom." Youth in New York City and their peers in Baghdad had a live dialogue with one another about the future of the nations which they will someday govern. Days after the U.S. declared the war officially over, NextNext Entertainment and DCTV again sent a crew to a now smoldering Baghdad to rediscover the young Iraqis. Bridge to Baghdad II allowed these two groups to resume the... Topics: Chat the Planet, youth, Iraq, Baghdad, b2b
Bridge to Baghdad I was filmed on March 1, two weeks before the start of what became "Operation Iraqi Freedom." Youth in New York City and their peers in Baghdad had a live dialogue with one another about the future of the nations which they will someday govern. Days after the U.S. declared the war officially over, NextNext Entertainment and DCTV again sent a crew to a now smoldering Baghdad to rediscover the young Iraqis. Bridge to Baghdad II allowed these two groups to resume the... Topics: Chat the Planet, Iraq, B2B, Saif, youth, Baghdad
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Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media speaks about B2Bdatapartners. B2B Data Partners is a leading business cycle management company with clients across the globe.Contact... Topics: B2Bdatapartners, business marketing data, b2b marketing data
* After decided the strategy, what tools do you like for lead generation? * How do you engage visitors to your web site and blog? * When is it okay to introduce a brand fan into the sales funnel? * What is the key to looking ROI in the lead generation process? Topics: Social Media, Lead Generation, B2B, Howard Sewell, Steve Farnsworth
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Gail Miller, Director of Marketing for Toshiba Telecommunications Division, shares her expertise and insight into the world of B2B marketing in our latest BRANDInsider episodes. As the director of marketing for Toshiba Telecom division, Gail is responsible for multiple aspects of marketing, public relations and advertising. Part IV: Gail tells BI the importance and power of marketing through video, and how Toshiba is using webinars in order to communicate with their dealers. Gail also shares... Topics: searchonly, advice for marketers, ama, american marketing association, b2b marketing tips, b2b...